There was stiff competition at this year's Christmas box office, with the second film of the "Hobbit" trilogy holding onto its number one spot for the third straight week.
But for many, the big surprise was "Anchorman 2", which came in at third place with just over 8 million dollars Wednesday night, behind the premiere of "The Wolf of Walt Street".
In the months leading up to the film's release, the "Anchorman 2" marketing blitz bombarded every corner of American media – but many fans weren't biting.
OutFront: Rob Shuter is a former publicist and Host of "The Gossip Table" on VH1.
